--- title: Race to the Top | The Sales Blog description: Excellence isn’t found at the bottom. There is nothing in the lowest price category that it the highest quality, best experience, or most meaningful. Nothing. Excellence can’t be found by cutting your prices, cutting your spending, or creating less value. In any category, someone is always willing to begin the race to the bottom. They […] image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/Screen-Shot-2014-11-07-at-9_27_11-PM.png --- ### [Now booking SKO meetings for 2026/27! 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There is nothing in the lowest price category that it the highest quality, best experience, or most meaningful. Nothing. Excellence can’t be found by cutting your prices, cutting your spending, or creating less value. In any category, someone is always willing to begin the race to the [bottom](http://thesalesblog.com/blog/2011/03/29/chasing-the-bottom/). They aren’t great at creating value or capturing their portion of the value they create, so they lower their standards. They decide to remove price as a consideration to capture what they cannot capture in some other way ( a bit of profit). And down they go. Excellence is most often found by raising your prices, increasing your spending, and creating more value. There are only a few competitors with the audacity to race to the top in a category (and you know their names). Companies that race to the top are good at creating value and capturing their fair share. They also remove price as a consideration by making the offer right for their [dream clients](http://thesalesblog.com/blog/2014/02/16/dreamclients/) and wrong for anybody who doesn’t perceive the value they create. No one is going to remember the person or company who created the cheapest, lowest quality work. They don’t create anything worth remembering, at least not anything positive. The cheapest product doesn’t leave a mark. Neither does a transactional experience. Excellence requires a greater investment of your time, your energy, and your emotions. Excellence requires that you do [meaningful](http://thesalesblog.com/blog/2011/11/16/a-short-story-on-sales-as-meaningful-work/) work, that what you do makes a difference. If you are going to run the race, don’t race to the bottom. Race to excellence. ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2014](https://www.thesalesblog.com/blog/tag/2014) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on November 7, 2014 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2021-09-17T2:40:30 PM", "datePublished" : "2014-11-07 21:38:05", "description" : "Excellence isn’t found at the bottom. There is nothing in the lowest price category that it the highest quality, best experience, or most meaningful. Nothing. Excellence can’t be found by cutting your prices, cutting your spending, or creating less value. 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