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Reality is persistent. It is extremely inflexible. It doesn’t change because you don’t like it, nor does it change because you find it difficult, inconvenient, problematic, and challenging.

You may want things to be different than they are, but reality is unaware and unconcerned with your wants and needs. You want things that are difficult to be easier. You want the outcomes you need without having to work so hard to achieve them. Reality does not change and is wholly unresponsive to what you want.

The challenges you face may be personally and/or professionally difficult for you. Dealing with them can be stressful, and it can require emotional energy that would be placed somewhere else. Reality doesn’t respond to your emotions, and a heightened emotional state produces no greater or lesser result. Reality is unmoved by your emotions.

Even though you may see reality as a problem, it isn’t. Reality is a neutral party. It doesn’t treat you any different than it treats anyone else. It is what it is, and it doesn’t care who bumps up against it, nor does it change because someone has more money, greater smarts, or some other perceived advantage.

Because you cannot change reality, producing a different result means aligning yourself with reality.

Reality is not what is stopping you from producing the result you want, and you know this is true because other people are producing that result right now, in spite of reality. Their approach is different than yours, and it’s likely that their strategies are also different.

The challenges that you face right now have been faced by others before you, many of whom found a way to overcome those challenges while dealing with the very same reality that you share. If reality what was really stopping you, then it would have stopped everyone else before you. It’s like gravity; it applies to all people equally, and it makes no exceptions and has no preference.

No matter how persistent you are, reality is even more persistent. If you want things to change, you have to change.

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Sales 2017
Post by Anthony Iannarino on October 13, 2017

Written and edited by human brains and human hands.

Anthony Iannarino

Anthony Iannarino is an American writer. He has published daily at thesalesblog.com for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.

Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. You can reach Anthony at thesalesblog.com or email Beth@b2bsalescoach.com.

Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at iannarino@gmail.com

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