<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=577820730604200&amp;ev=PageView&amp;noscript=1">

If sales isn’t a profession, what is it?

People often refer to sales as a trade in an attempt to distinguish it from a profession. The definition of a trade is “a skilled job, typically requiring manual skills and special training.” Both a carpenter and a brain surgery would meet that definition.

The definition of profession is “a paid occupation, especially one that involves prolonged training and formal qualification.” The “paid occupation” part of that definition covers a lot of work that one might do. So does the prolonged training. It’s the formal qualification part that a lot of people believe is missing in sales.

Some people believe that the lack of a university degree, or some other certification, disqualifies certain work from being a profession.

Becoming a lawyer takes three years of law school before you are eligible to take the bar exam and be formally qualified to practice. After doing so, law is your profession. But there are plenty of terrible lawyers who are trained and certified.

Medicine is a profession. But there are plenty of terrible doctors to offset the many excellent doctors practicing. It’s interesting that both lawyers and doctors are “practicing” their “professions.”

There are professional engineers and architects, too. In one building I visit regularly the architect and engineer who redesigned the building built walls over the existing carpet. They may be “professionals” but their work isn’t.

Why are there “professional comedians” and “professional football players” and “professional writers” and “professional musicians,” none of whom have any formal certification. It’s because it’s difficult to teach what a comedian, writer, or athlete does.

Like these human endeavors, a lot of what salespeople do is difficult to quantify. Like all the professions listed above, the training and formal certification says nothing about the skills or abilities of the individual practicing the profession.

Whether you are a professional or not has nothing to do with your University education or your formal certification. It has everything to do with how you approach your work, your intentions, and your willingness to give yourself over to your craft.

Sales is a profession if you treat it like it is. If you treat it like something less, it will be that for you too.

Sales 2016
Post by Anthony Iannarino on June 8, 2016

Written and edited by human brains and human hands.

Anthony Iannarino
Anthony Iannarino is a writer, an international speaker, and an entrepreneur. He is the author of four books on the modern sales approach, one book on sales leadership, and his latest book called The Negativity Fast releases on 10.31.23. Anthony posts daily content here at TheSalesBlog.com.
salescall-planner-ebook-v3-1-cover (1)

Are You Ready To Solve Your Sales Challenges?


Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now is working, even in this challenging economy. Would you like some help?

Solve for Sales

My Daily Blog Post Delivered to Your Inbox

Join 41,000+ sales professionals now and get my Guide to Becoming a Sales Hustler eBook FREE.