--- title: Social And Selling Without Shame | The Sales Blog description: There are some people who believe that selling has no place on social media. They believe that to sell would be unholy, profane, impure. They believe that social is for connecting with other people, for communicating, and for sharing the richness of our lives. But there is no more shame in selling over the social […] image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/shutterstock_87648910.jpg --- ### [Now booking SKO meetings for 2026/27! 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They believe that to sell would be unholy, profane, impure. They believe that social is for connecting with other people, for communicating, and for sharing the richness of our lives. But there is no more shame in selling over the social channels as there is selling anywhere else. Throughout all of human history, wherever people have come together to meet, they have shared the value they create. From the first marketplaces, to the first [bazaars](http://en.wikipedia.org/wiki/Bazaar), to the first shopping malls, and the first strip malls, we have traded, bought, and sold the things we want and need in the places we come together. What social has done has expanded the marketplace to cover the entire wired world. And those wires will soon extend to the few remaining parts of the Earth still unwired. In fact, the marketplace won’t even require wires—we are already connecting to all the world has to offer on a device that fits in our pocket. Or on our wrists. Or in our glasses. Social connects us with the people who can create value for us (and for whom we can create value) regardless of where they live and regardless of distance. It’s the great leveler. The size of your company no longer matters. Your marketing budget doesn’t matter that much either. We can find the people who need to buy what we sell—and the people who sell what we need. If it is okay for you to buy over the Internet without any bad feelings or misgivings, then it’s okay for you to sell over the Internet, too. The social tools are merely [amplifiers](http://thesalesblog.com/blog/2013/07/03/the-tools-are-amplifiers/). If you are a smarmy, self-oriented, dirtbag who only cares about himself, you are those things [in real life](http://thesalesblog.com/blog/2013/10/19/social-media-and-a-long-trail/) as well as on the social channels. If you are a thoughtful, caring, trust-worthy value creator in real life, you’re that on the social channels, too. Here are [some thoughts](http://ownermag.com/its-all-about-you/) I published today over at Owner Magazine. ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2013](https://www.thesalesblog.com/blog/tag/2013) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on December 1, 2013 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![salescall-planner-ebook-v3-1-cover (1)](https://www.thesalesblog.com/hs-fs/hubfs/salescall-planner-ebook-v3-1-cover%20(1).jpg?width=768&height=994&name=salescall-planner-ebook-v3-1-cover%20(1).jpg) ### Free Sales eBook: Sales Call Planner Planning your sales call improves the likelihood of making a successful call, and it demonstrates to your dream client your professionalism. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2022-06-16T3:23:39 PM", "datePublished" : "2013-12-01 21:00:37", "description" : "There are some people who believe that selling has no place on social media. They believe that to sell would be unholy, profane, impure. They believe that social is for connecting with other people, for communicating, and for sharing the richness of our lives. 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