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You are a brand. You’re “Brand You!”

You are the only asset that makes up “brand you,” and you are the only real asset you have to produce results in business and in life. The more effective “brand you” becomes, the better your results and the stronger that brand.

If you want a more powerful “brand you,” you have to start making investments in that brand.

Investing Time in Your Personal and Professional Development

Your brand is built on your ability to create value. The greater the value you create, the more valuable your brand. Your personal development is the keys to creating more value. If you want a stronger “brand you,” you have to make an investment of time.

You have to invest time in improving yourself. You have to stop spending time on novelties and distractions and instead invest your time reading books, journals, or business magazines. Investing your time attending classes, webinars, and seminars builds your abilities, gives you new ideas, and improves your brand. You also need to invest time assessing your performance to determine what you need to improve to get better results. All of this takes time.

If your brand isn’t getting stronger from week to week, an investment of time produces a seriously outsized result.

Investing Money in Tools, Training, and Resources

The people with the most powerful personal brands invest in their own development. They spend their money on the tools, the training, and the resources they need to improve and build their brands.

They invest in books and audiobooks. They attend conferences and seminars (many attending conferences where they would be qualified to speak). They pay for personal training and personal coaching. They even attend webinars and teleseminars.

The people with powerful personal brands invest in the tools, the training, and the resources that improve that brand because the return on investment is so great. The money they invest in developing themselves is returned many times over in future results.

If your brand isn’t where you want it to be, you might need to make a greater investment in building the underlying asset.

Investing In Action to Get the Benefit of your Investment

If you want to improve “brand you,” you have to invest more than your time and your money. You have to take what you are learning and put it to good use.

The single reason that most people don’t improve their results after investing their time and money on their personal development is because they fail to act on what they’ve learned. Learning something and not applying it is the same as not having learned it. Knowing what to do and not doing it is the same as not knowing what to do.

Never leave the site of an investment of your time or money without a concrete, written action plan. Make the commitment to act on what you have learned. This is why I almost always write a series of questions at the bottom of each blog post. You shouldn’t even invest the time in reading this blog without making some commitment to take action (or at least recommit to taking some action).

What are you investing in “brand you?”


What investments do you need to start making in “Brand You?”

What investments of time will build your personal brand?

What investments in personal and professional development do you need to make?

Do you ensure that you improve your results when you work on your personal development by taking action on what you have learned? How can you do better?

Sales 2012
Post by Anthony Iannarino on August 4, 2012
Anthony Iannarino
Anthony Iannarino is a writer, an author of four books on the modern sales approach, an international speaker, and an entrepreneur. Anthony posts here daily.
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