--- title: Stop Being Transactional on the Inside | The Sales Blog description: If you treat the people that work within your four walls as if they are a transaction, they will follow suit. They will treat your clients as if they are transacting, and they will treat each other as transactions. If you infuse their experience with meaning and purpose, then they will treat the work they […] image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/Screen-Shot-2014-03-10-at-10_44_27-PM.png --- ### [Now booking SKO meetings for 2026/27! 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They will treat your clients as if they are transacting, and they will treat each other as transactions. If you infuse their experience with meaning and purpose, then they will treat the work they do for your clients as if their work is meaningful and purposeful. If you treat the people that work for you or with you as if money is what is most important, then you can expect them to treat everything as if money is what is at issue. If you treat people as if they are a line on your expense report, then they will work like all they are is a line on your expense report. But if you treat them like the single most important asset you have for producing results (and they are), then they will respond in kind, giving you their best performance. People aren’t transactions. Money isn’t the greatest value a business can create. If you build a transactional culture, that transactional culture will impact every aspect of your business, including your client relationships. If you want to avoid being transactional, start first inside your own organization. ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2014](https://www.thesalesblog.com/blog/tag/2014) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on March 10, 2014 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2021-06-15T6:27:44 PM", "datePublished" : "2014-03-10 22:49:11", "description" : "If you treat the people that work within your four walls as if they are a transaction, they will follow suit. They will treat your clients as if they are transacting, and they will treat each other as transactions. 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