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Blog Category // 2022

Five Powerful Discovery Call Questions

Posted by Anthony Iannarino, Jan 20, 2023
The discovery phase of the sales process always proves to be critical. Most salespeople waste discovery by asking the client ...
sales-hustler

What Is a Good Customer Acquisition Cost?

Posted by Anthony Iannarino, Jan 05, 2023
The answer to the question “What is a good customer acquisition cost?” will be different across companies. One company's ...

How to Build an Effective Sales Outreach Strategy

Posted by Anthony Iannarino, Dec 31, 2022
Success in sales requires an effective outreach strategy. The more effective your outreach, the greater the number of ...

The 7 Basic Elements of Sales Performance Management

Posted by Anthony Iannarino, Dec 30, 2022
Salespeople have a sales process that guides their approach to creating and winning deals. Sales managers have a cadence to ...

Selling and Complex Buying Behaviors

Posted by Anthony Iannarino, Dec 29, 2022
Selling used to be easier. As a salesperson, you might have called on a decision-maker once or twice. Often, you and your ...
Sales Manager Challenge

7 Reasons You Need Net New Business

Posted by Anthony Iannarino, Dec 28, 2022
Every sales leader or sales manager is responsible for growing their company's revenue. To grow, you need net new business. ...

What is a Positioning Statement

Posted by Anthony Iannarino, Dec 27, 2022
In a time when there are too many sales organizations chasing too few prospective clients, differentiation is difficult. ...

5 KPIs for Sales that Measure Sales Effectiveness

Posted by Anthony Iannarino, Dec 26, 2022
You might have a huge dashboard spread across two or three screens. You might also have a cluster of gauges that measure ...

Top 5 Financial Advisor Sales Training Programs for 2023

Posted by Anthony Iannarino, Dec 25, 2022
As a financial advisor, your clients invest in you, not just your service.
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The Sales Manager's Guide to Opportunity Management

Posted by Anthony Iannarino, Dec 24, 2022
To reach your goals as a sales manager, you need your team to hit their targets. Hitting those targets requires them to ...

How to Calculate Your Closing Ratio

Posted by Anthony Iannarino, Dec 23, 2022
On LinkedIn and other social media platforms, you will find advice like "Don't close deals, open relationships." This ...

3 Best Sales Objection Scripts for Building Consensus and Trust

Posted by Anthony Iannarino, Dec 22, 2022
When budget comes up as an objection in sales calls, seventy-nine percent of deals are lost. If you want to lower that ...

Cross Sell Vs. Upsell

Posted by Anthony Iannarino, Dec 21, 2022
There are differences between cross selling and upselling, and there are also similarities. Both strategies are a way to ...

How to Write a Basho Email

Posted by Anthony Iannarino, Dec 20, 2022
It is a rare occurrence that a decision-maker will open and read your email. If you are unknown, your odds are about the ...

Real Sales Engagement

Posted by Anthony Iannarino, Dec 19, 2022
Technology companies often hijack terms from other industries and use them to name their offerings. This can confuse people ...

14 Example SPIN Questions + Real World Scenarios To Use Them In

Posted by Anthony Iannarino, Dec 18, 2022
“If you can’t solve a problem for your customer, then there’s no basis for a sale. But if you uncover problems you can ...

How To Be a Good Sales Coach: 5 Proven Skills To Master

Posted by Anthony Iannarino, Dec 17, 2022
Sales managers are masters of wearing multiple hats. You’re a leader, a sales rep yourself, a recruiter… and a coach?

6 Proven Rapport Building Questions for Sales Professionals

Posted by Anthony Iannarino, Dec 16, 2022
Every interaction you have with a prospect moves them closer or further away from a sale.

The Ultimate Guide to Sales Forecasting

Posted by Anthony Iannarino, Dec 15, 2022
Forecasting is one of the more difficult tasks for sales leaders and sales managers. In times of uncertainty or instability, ...

Resolve Client Concerns with BOFU Sales Collateral

Posted by Anthony Iannarino, Dec 14, 2022
One reason marketers and salespeople have trouble communicating is because we speak different languages. For example, we ...

6 Best Sales Development Programs [+ REVIEWS]

Posted by Anthony Iannarino, Dec 13, 2022
Sales is the heart of any successful organization. It's where the money comes from.
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