The new currency of success is focus and attention. If you want greater results, focus. If want to succeed with greater certainty—and faster—focus.

What Has Your Attention?

The starting point of improving any area of your life is to bring attention to that area. If you want to know how you spend your time, take an inventory. Track what you do for a couple of days and you will learn a lot about yourself, much of it, you may not like. You will, however, find room for improvement.

You can do the same thing with your focus. What do you focus on? What gets your attention? Does what you pay attention to really deserve your attention?

  • How much of your focus do you give to external events and circumstances as a way to explain why you aren’t producing the results you need?
  • How much of your focus goes to things that are wholly outside of your control and influence?
  • Is it easy for you to find yourself in the browser or in the inbox having focused on trivialities while ignoring your priorities?

Unaddressed and Uncompleted

Without focus, your most important priorities sit unaddressed and uncompleted. It’s easy to trade the small and meaningless for the big and important without ever meaning to make that choice.

Focus means the browser is closed. It means your email inbox is closed. Your notifications are turned off. You have blocked out distractions so you can give what’s most important your full and undivided attention.

  • How much of your focus do you give to the things that produce the results you want in spite of anything outside of you?
  • How much of your focus do you give to the things you can control or influence?
  • How often do you focus all of your attention on a single task without any opportunity to be distracted?

If your tasks are never completed, it’s a lack of focus. If you make little progress on your priorities, it’s because you haven’t given them your full attention. If your thoughts are elsewhere, you cannot produce the results you are capable of producing.

Your focus is power concentrated. It allows you to produce better work. Your focus produces those results faster, too.

Pay attention to what has your attention.

Sales 2017
Post by Anthony Iannarino on January 2, 2017
Anthony Iannarino
Anthony Iannarino is a writer, an author of four books on the modern sales approach, an international speaker, and an entrepreneur. Anthony posts here daily.
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