--- title: "The Hustler’s Playbook: Fire In Your Belly | The Sales Blog" description: If you don’t yet have this fire in your belly, you need to spend time working on discovering your real purpose, that one thing that gives your life meaning. image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/shutterstock_247588195-1.jpg --- ### [Now booking SKO meetings for 2026/27! 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They have a burning desire roaring like a fire inside them. They can’t not take action. This is why they don’t need someone to motivate them. No one ever has to ask a hustler to [do the work](http://thesalesblog.com/blog/2015/04/18/the-hustlers-playbook-hustlers-love-work/) that will produce the results they need. No one ever has to ask them to make the call or have the uncomfortable conversation they need to have. That fire consumes any fear they might have had. The non-hustler is missing this fire. There isn’t anything burning so brightly inside them that they absolutely have to take action. This doesn’t mean that there never will be, and it doesn’t mean that they are incapable of ever being [infected](http://thesalesblog.com/blog/2014/06/11/what-it-is-important-to-believe-about-yourself/) with a purpose so big that they feel compelled to hustle. But it does mean they don’t have it now, or they would be hustling. The fire burning in a hustler’s belly has them taking action before their feet even hit the floor in the morning. They are thinking about what they want and why they want it as soon as their eyes pop open. As they are going through their [morning rituals](http://thesalesblog.com/blog/2015/03/29/my-morning-ritual/), their mind is constantly drawn back to their goals, their initiatives, those things that are driving them forward. The fire burning in their belly keeps them laser-focused on what they want and drives them towards it. The non-hustler wakes up [waiting for the world](http://thesalesblog.com/blog/2015/03/21/proactive-and-reactive-work-and-recovery/) to act on him. He isn’t proactively pursuing his goals, so he waits for someone to give him directions and tell him what he needs to do. His morning ritual consists of spending time dreading going to work and hoping that something good might eventually happen to him. The not-yet-a-hustler doesn’t live his life intentionally; he is the victim of accidents. #### Finding Your Fire If you don’t yet have this fire in your belly, you need to spend time working on discovering your real [purpose](http://thesalesblog.com/blog/2015/03/20/yourlifespurpose/), that one thing that gives your life meaning and allows you to make the contribution you are here to make. Once you find this, you will feel the spark. Once you find that spark, we’ll all help build a roaring fire by fanning the flames. ###### Tags: [The Hustler's Playbook](https://www.thesalesblog.com/blog/tag/the-hustlers-playbook) [2015](https://www.thesalesblog.com/blog/tag/2015) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on April 26, 2015 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![hustler-ebook-v3-1-cover](https://www.thesalesblog.com/hs-fs/hubfs/Free%20Resources/ebooks-2020/hustler-ebook-v3-1-cover.jpg?width=768&height=994&name=hustler-ebook-v3-1-cover.jpg) ### Guide to Becoming a Sales Hustler You weren’t put here to survive. You were put here to do something and to flourish. You’re here to reach your full potential and to make a difference. [![DOWNLOAD EBOOK](https://no-cache.hubspot.com/cta/default/2922376/e8677640-082f-4f30-b30b-d4244460ee67.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/e8677640-082f-4f30-b30b-d4244460ee67) ## Are You Ready To Solve Your Sales Challenges? ![Anthony-Solve-Sales](https://www.thesalesblog.com/hs-fs/hubfs/Anthony-Solve-Sales.png?width=290&height=221&name=Anthony-Solve-Sales.png) Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2021-06-15T5:45:30 PM", "datePublished" : "2015-04-26 08:44:07", "description" : "If you don’t yet have this fire in your belly, you need to spend time working on discovering your real purpose, that one thing that gives your life meaning.", "headline" : "The Hustler’s Playbook: Fire In Your Belly", "image" : { "@type" : "ImageObject", "height" : 16, "url" : "https://f.hubspotusercontent20.net/hubfs/2922376/Image/favicon.ico", "width" : 16 }, "mainEntityOfPage" : { "@id" : "https://www.thesalesblog.com/blog/the-hustlers-playbook-fire-in-your-belly", "@type" : "WebPage" }, "name" : "The Hustler’s Playbook: Fire In Your Belly", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 24, "url" : "https://f.hubspotusercontent20.net/hubfs/2922376/TSB/images/TSB%20Logo%20Dark.svg", "width" : 228 }, "name" : "The Sales Blog" } } ```