When it comes to self-improvement, hustlers are unmatched. Ask any hustler and they’ve listened to everything Ziglar, Tracy, and Robbins have ever published. They’ve listened to Covey, Brown, and Rohn. They’ve watched all of the videos. They’ve read the books.

When you hear a hustler talk about what they were doing before they really started to hustle, the story is always the same. They were in trouble and failing miserably. They were broke, often financially, psychologically, spiritually, and emotionally. But at some point, they started to take in seriously positive, empowering ideas, and those ideas took root.

You’ll hear stories about how they listened to Ziglar while driving in their to a sales call. You’ll hear stories about how they were up late watching television and bought Robbins’ stuff from an informercial. They’ll tell you about the first time the read Hill’s masterwork (and the second time they read it, and the third time the read it, ad infinitum).

The hustler will tell you how they spent money they didn’t have to invest in themselves. They’ll tell you that the actions they took after they changed their beliefs were the actions that helped them to hustle–and eventually succeed.

There are different varieties of non-hustlers. Some non-hustlers are cynics; they believe that positive, empowering thoughts and ideas are bunk, that the tools for a positive personal psychology are useless. Other non-hustlers refuse to invest in themselves, insisting they can’t afford to pay for programs, books, and course, yet always finding time and money for beers with the boys. And some non-hustlers believe that they are good enough as they are, where they are, refusing to be made uncomfortable by the belief that they could be more, do more, have more, and contribute more, the implications being too much for them.

The hustler is right now listening to an audio program, attending a workshop, or reading something they can use to improve their game. The non-hustler is right now falling further behind, failing to keep up with the world changing around them, and missing opportunities.

What are you doing to improve right now, this minute?


What is the last audio, video, or written program on self-improvement that you have purchased?

If you haven’t listened to it, watched it, or read it from cover to cover, why not?

How much will you invest in your personal development this year, hustler?

If you aren’t investing in yourself, what are you spending money on that could be diverted to the best results producing asset you will ever own: You?

Post by Anthony Iannarino on July 12, 2014
Anthony Iannarino
Anthony Iannarino is a writer, an author of four books on the modern sales approach, an international speaker, and an entrepreneur. Anthony posts here daily.