--- title: The Major Problem in Business | The Sales Blog description: Discover why technology is impairing business communication and learn how face-to-face interactions can help achieve better results and stronger relationships. image: https://www.thesalesblog.com/hubfs/the-problem-with-business.jpg --- ### [Now booking SKO meetings for 2026/27! 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It's not your clients, or your employees, or a competitor that is trying to displace you. None of these are the major problem in business today. You would think that with all of the technology we have at our fingertips, we should have great [communication](https://www.thesalesblog.com/blog/4-ways-to-improve-your-communication-skills-for-sales), but our technology is often impairing our communication with our peers, our clients, and our vendors and partners. Recently, one company decided to use technology to send their client's a text to remind them to send something that the client needed. Instead, the tech failed and the client didn't get what they expected. Our [technology](https://www.thesalesblog.com/blog/on-the-false-belief-in-technology) is harming our communication, our relationships, and how we work with each other, including our clients and our peers. We use Zoom, with a dozen people who are burned out from their screens. One rep I know would have won a large client, but lost it because the client was not willing to let the rep sit down for a meeting. This rep wins at 85%, she has been in her industry for decades. Emails are missed because most of us get so many that it is impossible to read and respond to every email. Many of them are  just to make sure that everyone is aware, even if they don't have any part of the conversation.  Add texts, team chats, phone calls, and voicemails—it makes it difficult for people to have real, face-to-face conversations. What comes next is the solution. Our leaders have us working at home, always online with our mobile phone, our texts, and other ways to pretend that this is good for employees. This is not good for human beings. What is good for us is to sit across or next to them and have a conversation that can move your initiatives forward. You and I should do everything we can to have a face-to-face meeting with individuals, teams, and most of all the leaders who could improve their results with better communication with their teams. You will find that giving your time will help you to reach your goals and targets. Human Beings have always liked to be with others of our kind, but some of our friends like to [talk to A.I](https://www.thesalesblog.com/blog/why-ai-customer-service-fails) instead of a human.  Too many have better relationships with their A.I., instead of their spouse and their children. The promise of connection has become a handy justification for being absent. My best advice is to remove emails, texts or chats and find a way to sit across a person without any technology between the two of you. Giving your full attention to another person, with neither of you having a phone sitting next to you. ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [Work](https://www.thesalesblog.com/blog/tag/work) [2026](https://www.thesalesblog.com/blog/tag/2026) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on January 15, 2026 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2026-01-15T5:57:02 PM", "datePublished" : "2026-01-15 17:57:02", "description" : "Discover why technology is impairing business communication and learn how face-to-face interactions can help achieve better results and stronger relationships.", "headline" : "The Major Problem in Business", "image" : { "@type" : "ImageObject", "height" : 16, "url" : "https://f.hubspotusercontent20.net/hubfs/2922376/Image/favicon.ico", "width" : 16 }, "mainEntityOfPage" : { "@id" : "https://www.thesalesblog.com/blog/the-major-problem-in-business", "@type" : "WebPage" }, "name" : "The Major Problem in Business", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 24, "url" : "https://f.hubspotusercontent20.net/hubfs/2922376/TSB/images/TSB%20Logo%20Dark.svg", "width" : 228 }, "name" : "The Sales Blog" } } ```