The secret to success in sales is sales enablement.

It’s not sales enablement, it’s marketing.

It’s not marketing, it’s demand generation.

Not really demand generation but lead generation.

It’s not marketing. It’s social media marketing. That’s the secret.

I mean, it’s social selling.

Or the compensation plan.

Or the perquisites.

No, it’s a repeatable and effective sales process. That’s it, for sure!

Wait, it’s the right sales force automation.

Connected via mobile applications.

No. It’s a compelling value proposition.

I know! It’s hiring the right salespeople.

The secret is the right hiring evaluations.

It’s data.

It’s metrics.

It’s the right sales targets.

It’s market opportunity and timing.

Sales 2013
Post by Anthony Iannarino on October 16, 2013
Anthony Iannarino
Anthony Iannarino is a writer, an author of four books on the modern sales approach, an international speaker, and an entrepreneur. Anthony posts here daily.
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