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You hear, “Can you try me back next quarter? We’re really busy now.” Of course your contact is busy. Everyone is busier than ever, doing more with less, struggling to keep up with the frenetic pace of business today.

Your dream client asks, “Can you email me some information? I’ll take a look at it and get back to you.” You’ve heard this before. You agreed to send information in the past, and you are still waiting for the prospect to call you back. True?

“We have a partner and aren’t looking to change now.” The statement is always true—until it isn’t. You have no doubt had prospective clients tell you they are happy only to have them disclose to you in a first meeting that they are not pleased with their existing partner.

Prospecting is difficult because of one single, universal factor: Time. You are asking people to give you their time, the only thing they don’t have enough of, and the one thing that, once spent, cannot be recovered. When it comes to time, there are no do-overs.

What You Heard and What Is Being Said

The real concern your dream client has expressed as an objection is that the meeting will be a waste of their time. The words they use may not express the fact that you didn’t offer them enough value in trade for their time, but had you done so, you would have a meeting scheduled. There is a lot of concepts and ideas and talk tracks around objections, but the concern around wasting time is very real.

The way to resolve real concerns is to acknowledge them and let your dream client know that you understand their concern—and that there is no risk of what they are concerned about coming true.

You say, “Listen, I promise this is worth your time, and I won’t waste one minute of the twenty-minutes I am asking you for.”

Sales 2018
Post by Anthony Iannarino on September 18, 2018

Written and edited by human brains and human hands.

Anthony Iannarino

Anthony Iannarino is an American writer. He has published daily at thesalesblog.com for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.

Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. You can reach Anthony at thesalesblog.com or email Beth@b2bsalescoach.com.

Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at iannarino@gmail.com

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