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Rule Number One: You Are In Sales. Sell.

It doesn’t matter what your entrepreneurial endeavor is, your primary job at the beginning of your adventure is client acquisition, i.e. SELLING. You started your business because you recognized a need in the market. You developed a plan to meet the market’s need. Now you have to go and sell your idea—your product, your service, or your solution—to the market.

If you start a manufacturing company, you need clients to give you orders. If you start an accounting firm, you need clients to give you bookkeeping and other accounting work. If you started a web design company, you need clients to hire you to do their design work.

You want to be a little Mom & Pop shop? You need clients. You want to scale your idea and blow it up? You need clients.

As an entrepreneur, you’re in sales. The game is client acquisition.

Rule Number Two: Don’t Run Out of Cash.

If you run out of cash, you run out of time. You can’t make good decisions when you’re desperate. You take unprofitable clients. You take clients that don’t really appreciate the value you create. You make bad business decisions because you’re trying to stay alive.

If you run out of cash completely, the game is over. That chapter of your entrepreneurial adventure is finished.

So how do you keep from running out of cash? See rule number 1.

Sales 2013
Post by Anthony Iannarino on January 16, 2013

Written and edited by human brains and human hands.

Anthony Iannarino

Anthony Iannarino is an American writer. He has published daily at thesalesblog.com for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.

Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. You can reach Anthony at thesalesblog.com or email Beth@b2bsalescoach.com.

Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at iannarino@gmail.com

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