--- title: What To Write About When You Have Nothing To Write About | The Sales Blog description: You always have something you can write. Your creativity is a bottomless well, even though you may not be used to lowering the bucket into that well and pulling out the ideas that live there. If you are blogging for business, you can write all kinds of useful content for your clients and prospects. You can […] image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/shutterstock_173678780.jpg --- ### [Now booking SKO meetings for 2026/27! 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Your creativity is a bottomless well, even though you may not be used to lowering the bucket into that well and pulling out the ideas that live there. If you are [blogging for business](http://chrisbrogan.com/blogforbusiness/), you can write all kinds of useful content for your clients and prospects. - You can write about all of the things that you recognize they should be doing that they don’t yet recognize. What are the issues that haven’t hurt their business yet but soon will? What are the opportunities they should be taking advantage of now? - You can write content about how to recognize your challenges and discover what you might really need to produce a better result. What does your dream client need to do right now? What would you recommend? Or what would you do if you were in their situation now and why would that be your choice? - You can write about how to think about all of the choices they might make to get a new or different result. You can write about how to weigh those decisions and all the factors they might consider. What choices could your dream clients consider? Why are some options better than other? - You can write stories. All kinds of stories work. Personal stories are always engaging and interesting. Stories about your experiences helping people are always useful and interesting, too. If you think you have nothing, think of your target audience and use these prompts: - 10 Things Every __________ Should Do Now - 5 Mistake ________ Make When ______ And How to Avoid Them - 6 Ways to Improve Your _________ - The 3 Fastest Ways to __________ Here’s my favorite way to come up with ideas: write down everything that grabs your attention. If you hear something interesting, write it down. If you have a good experience, write it down. If you have a bad experience, write. Every day you have experiences worth capturing. They are entertaining, educational, or inspirational–and sometimes all three. They’re all valuable, and they are all worth capturing. ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2014](https://www.thesalesblog.com/blog/tag/2014) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on September 10, 2014 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![salescall-planner-ebook-v3-1-cover (1)](https://www.thesalesblog.com/hs-fs/hubfs/salescall-planner-ebook-v3-1-cover%20(1).jpg?width=768&height=994&name=salescall-planner-ebook-v3-1-cover%20(1).jpg) ### Free Sales eBook: Sales Call Planner Planning your sales call improves the likelihood of making a successful call, and it demonstrates to your dream client your professionalism. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2022-12-01T3:43:55 PM", "datePublished" : "2014-09-10 21:42:31", "description" : "You always have something you can write. Your creativity is a bottomless well, even though you may not be used to lowering the bucket into that well and pulling out the ideas that live there. 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