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I deleted your email because you didn’t really send it to me. There was no personalization.  You didn’t look me up on LinkedIn. You didn’t even try to know me. You didn’t even try to connect on a personal level. You’re spamming me.

I deleted your email because it didn’t provide any value. Instead of creating value before claiming any, you just tried to claim. You tried to schedule an appointment without telling me what was in it for me. There was no compelling value proposition. You’re boring me.

I deleted your email because you don’t really believe I am your dream client. If you did, you would have picked up the phone and called me. You would have nurtured the relationship over time, continually trying to create value for me. You’re afraid to call me.

I deleted your email because responding would allow you to believe that the prospecting method you chose is effective, that it leads to engagement, that it leads to a real conversation. The sooner you decide to take prospecting seriously, the sooner you produce the results you need. I don’t want to mislead you. You’re doing it wrong.

This is why I deleted your email.

Tags:
Sales 2015
Post by Anthony Iannarino on April 13, 2015

Written and edited by human brains and human hands.

Anthony Iannarino
Anthony Iannarino is a writer, an international speaker, and an entrepreneur. He is the author of four books on the modern sales approach, one book on sales leadership, and his latest book called The Negativity Fast releases on 10.31.23. Anthony posts daily content here at TheSalesBlog.com.
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