--- title: Why You Need to Establish a Meeting Rhythm (A Note to the Sales Manager) | The Sales Blog description: No one wants to have any more meetings than is necessary, and especially meetings that don’t have a solid agenda and real and beneficial outcome. Scheduling regular meetings—and keeping them—helps you to produce greater results through your sales team. Create Accountability With the easy access to reporting and information about sales activity and progress within the […] image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/shutterstock_20539631-copy.jpg --- ### [Now booking SKO meetings for 2026/27! 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While they do have to keep their [sales force automation](http://thesalesblog.com/2011/12/extending-the-value-of-your-relationships/) up to date, they don’t have to compile the data themselves and they don’t have to report it to their sales managers each week. The sales manager simply pulls the data each week. This eliminates [accountability](http://thesalesblog.com/2011/09/your-earnings-equal-your-accountability-for-results-and-your-results/). Something more is needed. Holding regularly scheduled review meetings creates [an irreplaceable culture of accountability](http://thesalesblog.com/2012/01/a-leaders-most-important-to-do-list/). It creates the critical interaction of discussing the salesperson’s activity results and their progress. It also gives the salesperson an opportunity to ask for help and assistance where they need it. These meetings can alert both you and your salespeople when they are off course and allow you to make adjustments before goals are missed and before problems occur. #### Create Awareness The demands on a sales manager’s time have never been greater. Holding regularly scheduled meetings helps to create an awareness of what your salespeople are encountering in the field when you are not with them. Regular meetings can help you to see the patterns, the challenges the salespeople face in the market, the new opportunities that are springing up, and an increased awareness of what might need to be changed to help produce greater results. In addition to reporting their numbers, asking your salespeople a simple question like, “So what’s going on,” can help surface issues and ideas that may have otherwise gone unnoticed. Collecting feedback from the field provides you with an increased awareness of what’s going on in your space. #### Sell Your Priorities As a sales leaders, getting results through others means [selling your priorities](http://thesalesblog.com/2010/12/cohesion-is-a-force-multiplier-a-note-to-the-sales-leader/) and making sure that your whole team is aligned and working towards them. It isn’t enough to set these priorities at the beginning of the year. Either you sell your priorities hard until you cross the finish line or you end the year short of those goals. Creating a meeting rhythm gives you the opportunity to reiterate, restate, and refocus your sales team on your priorities. A great sales manager never says anything once, and your team’s commitment to your goals will only equal yours if you are committed to continually selling your priorities. Schedule regular meetings with a rhythm that allows you to be effective in helping your sales force produce results and you to reach your goals. #### Questions Do you keep regularly scheduled meetings with your sales force each week? Do you review their activity and their progress each week? Is yours a culture of accountability? Do your meetings allow you an opportunity to capture what’s going on in your market? The challenges your sales force is facing? Do you reiterate your priorities and your team’s goals each week and give them new guidance? ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2012](https://www.thesalesblog.com/blog/tag/2012) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on January 17, 2012 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![salescall-planner-ebook-v3-1-cover (1)](https://www.thesalesblog.com/hs-fs/hubfs/salescall-planner-ebook-v3-1-cover%20(1).jpg?width=768&height=994&name=salescall-planner-ebook-v3-1-cover%20(1).jpg) ### Free Sales eBook: Sales Call Planner Planning your sales call improves the likelihood of making a successful call, and it demonstrates to your dream client your professionalism. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2022-06-16T3:26:37 PM", "datePublished" : "2012-01-17 22:08:32", "description" : "No one wants to have any more meetings than is necessary, and especially meetings that don’t have a solid agenda and real and beneficial outcome. Scheduling regular meetings—and keeping them—helps you to produce greater results through your sales team. 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