--- title: It’s Not What You Think | The Sales Blog description: What if what you see isn’t what you believe it to be? What if you are wrong and it’s not what you think? It’s Not What It Seems What if the person that cut you off on the freeway is rushing home because their loved one is sick? What if they’re not paying attention because […] image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/shutterstock_256907902.jpg --- ### [Now booking SKO meetings for 2026/27! 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What if you are wrong and it’s not what you think? #### It’s Not What It Seems What if the person that cut you off on the freeway is rushing home because their loved one is sick? What if they’re not paying attention because they are [afraid](http://thesalesblog.com/blog/2013/11/20/fearing-the-wrong-dangers/) of not being there for someone who needs them? What if the person who is talking too loud on their cell phone in public just got a call from someone important to them, someone they haven’t spoken to in far too long? What if this is the very last conversation they’re going to have with that person? #### It’s Not What You Believe What if the person you believe is evil is really suffering from low blood sugar, hasn’t slept enough, and is struggling to pay their bills, despite the outward appearance of success? What if they’re not really the [angry](http://thesalesblog.com/blog/2015/05/12/the-target-of-misdirected-hostility/) person you think they are? What if the person you believe is loud and obnoxious was neglected as a child and is behaving in a way that you don’t like because they need the attention? What if they developed this strategy because they need love, love that they aren’t getting? What if someone you believe to be sarcastic and cynical is responding the way that they do because they have been hurt before? What if the negative traits you see are really this person’s attempt to prevent being hurt again? What if the person you believe is lazy is really distracted because their marriage is in trouble and their teenage child is on drugs? What if their thoughts are somewhere else because they really need to focus on what’s important? #### What If It’s You? What if sometimes you are the person that others assume is doing something wrong because it isn’t what they think? What if the behaviors other people see as negative in you are really something else, something deserving of their [compassion](http://thesalesblog.com/blog/2014/11/02/the-leadership-playbook-practice-compassion/)? What if things aren’t what they seem? What if it’s not what you think? ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2015](https://www.thesalesblog.com/blog/tag/2015) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on November 28, 2015 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![salescall-planner-ebook-v3-1-cover (1)](https://www.thesalesblog.com/hs-fs/hubfs/salescall-planner-ebook-v3-1-cover%20(1).jpg?width=768&height=994&name=salescall-planner-ebook-v3-1-cover%20(1).jpg) ### Free Sales eBook: Sales Call Planner Planning your sales call improves the likelihood of making a successful call, and it demonstrates to your dream client your professionalism. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2021-06-15T5:45:12 PM", "datePublished" : "2015-11-28 20:53:58", "description" : "What if what you see isn’t what you believe it to be? What if you are wrong and it’s not what you think? It’s Not What It Seems What if the person that cut you off on the freeway is rushing home because their loved one is sick? 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