Your audition to become our dream client’s partner begins at the first contact. The first phone call you make is the beginning of your audition. The first email you send is also the beginning of your audition, even if it’s something you cut and paste from a template. This ...
Too many startups worry about the wrong metric. That metric is “burn rate,” or how fast they are going to run through their ...
The problem with eating one donut is that from that point forward, you give yourself permission to eat whatever you want. ...
I hate the word losers. It sounds like it is defining a person, but it is only defining an event that happens to a person—a ...
One of my clients discovered that one of his dream clients was considering a change. They are unhappy with the results they ...
It’s not easy to be street smart. To be street smart, you have to spend time on the streets. That puts you in contact with ...
Let’s say I have a one acre yard. I offer you $30 to mow the lawn and trim around the edges. You agree, accept my offer, and ...
Salespeople struggle with social marketing because they are not content creators. Marketing departments don’t want ...
It’s okay to ask your client the question, “What’s keeping you up at night?” It’s not the most powerful question you might ...
Wasting your talents. You were born with some talent. You may not recognize your gift. Or you may have recognized your gift ...
“We need time to think it over. We’ll get back to you in a couple of weeks.”
Tough economic times, like the recession we experienced a few years ago, create a sense of scarcity. People and companies ...
One gentleman from a very large, very well-recognized company posts content on his company’s internal blog. He leads an ...
The very first cold call I ever made, the lucky recipient accused me of reading from a script before hanging up in my face. ...
There are so many distractions now that it’s very difficult to give anything your full, undivided attention. No matter how ...
Last week I received a call from an entrepreneur. He’s got a successful business, and he just started a new business. This ...
Two weeks ago I told a client that his team needed to go back to the playbook I helped them build and the planned dialogues ...
The last installment of The Hustler’s Playbook drew some interesting feedback in the comments section on Facebook (you can ...
Selling is a complex and dynamic human interaction. There are a lot of things that can wrong that can cost you a deal. But ...
“I don’t want to look stupid.”
What will you read here is straight talk. But it comes from a good place.
