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The Difference Between My Approach and Challenger

The Difference Between My Approach and Challenger

My version of the modern sales approach isn't very much like that described in The Challenger Sale, with the exception of the use of insights, and even there we use them in different ways. I am writing this because I am often asked about the differences. While I don't have ...

Your Obligation to Become One-Up

When you ask a prospective client for a meeting, you are asking them to provide you with their single, non-renewable ...

You Get Paid For Creating and Winning Opportunities

A recent story on LinkedIn was about a senior leader who was unhappy with the results of a highly compensated salesperson. ...

The Awesome Power of Strong Leadership

One either believes in leadership or they do not. You might doubt that there are people who don't believe in leadership but, ...

Do You Need Something Or Do You Know Something?

Every salesperson can be sorted into one of two primary categories. The first category is a salesperson who needs something ...
Information Disparity 2-part video series

Failing to Keep Up with the Rate of Change

One way to describe our current environment is AC/DC, an acronym for the Accelerating, Constant, Disruptive Change we have ...

A List of Crutches Preventing Sales

Oxford defines a crutch as a prop, a support. While there is nothing wrong with needing a little support, the crutches ...

The Phone First Sales Organization

Every day, many thousands of salespeople send emails to their prospective clients. Their sales leaders allow their teams to ...

Why Legacy Salespeople Lose to Truly Consultative Salespeople

The primary challenge in sales today is that the legacy approaches don't position the salesperson appropriately in the first ...
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Who Am I To Tell My Client What To Do?

The concept of being One-Up means you believe your client is One-Down as it pertains to decision-making and the better ...

No One Needs a Bad Salesperson

I'm arguing with Jonathan Graham and Michael Price from the Inward Book Club. They have been kind enough to review a number ...

The Invisible Sales Manager

A sales manager needs to be seen and heard if they are going to lead their sales force. One of the downsides of our ...

On Persuasion and Convincing Clients

There must be something in the water that is causing salespeople to suggest in writing their new desire to avoid persuading ...
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Prioritize the Fundamentals

The Consumer Price Index (CPI) reached 8.6%, the highest inflation recorded in the last four decades. Energy prices are up ...

The 4th Level of Value and the Connection to Being One-Up

Inside the sales conversation, there are four levels of value: The first level of value is the conversation is sharing ...

Sales Leaders Must Prioritize Effectiveness

What causes a prospective client to choose to buy from one salesperson instead of another? What creates the preference to ...

Being One-Up and Why You Must Compel Change

There are a number of sales beliefs that are so well known they are accepted as a matter of faith. Expressing a different ...
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How Does Your Client Know What They Don't Know

The concept of being One-Up causes some to have a negative reaction, as it breaks the old paradigm of the legacy approach to ...

6 Proven Cold Calling Techniques That Really Work in 2022

You know cold calling can work… maybe you just haven’t seen it for yourself just yet. And that’s not for lack of trying.

Don't Waste Opportunities

Everything good that happens to a salesperson starts by meeting a stranger and engaging in a number of conversations. When ...

The Four Investments You Need to Succeed in Sales

Spend any amount of time on LinkedIn or some other social channel, and you will find all kinds of sales-related content, ...
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Are You Ready To Solve Your Sales Challenges?

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Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now is working, even in this challenging economy. Would you like some help?

Solve for Sales