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Blog Category // Competition

Mastering B2B Sales- How to Outshine Competitors Without Giving Them a Seat at Your Client Meetings

Posted by Anthony Iannarino, Mar 10, 2024
One client answered the call on speakerphone. He wanted to give me the experience he had every day. I wasn’t prepared to ...
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Does Your Blood Stain the Red Ocean? Exploring the Impact

Posted by Anthony Iannarino, Nov 24, 2023
There is increasing interest in Eat Their Lunch: Winning Customers Away from Your Competition. Several sales organizations ...

Battle Cards or Value Creation Cards

Posted by Anthony Iannarino, Sep 08, 2023
The idea of a battle card is to provide a salesperson with information that might help them beat a rival for a prospective ...

How to Lose an Opportunity Before Creating It

Posted by Anthony Iannarino, Sep 04, 2023
You can lose an opportunity before you create it. There are several mistakes that can end your chance of winning your ...

Why New Reps Should Sell a Commodity

Posted by Anthony Iannarino, Jun 16, 2023
As a new sales rep, you might want to sell a product that is unique and special. You might believe it would be even better ...
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The Role of Competitive Analysis in Gaining a Competitive Edge

Posted by Anthony Iannarino, Mar 14, 2023
When it comes to competition in sales, there are two conflicting ideas. On the one hand, there is nothing you can do about ...

Effective Selling and the Art of B2B Competitive Displacement

Posted by Anthony Iannarino, Feb 05, 2023
There are some sales organizations that sell to companies that are seeking to change providers. In these cases, the B2B ...

The Ultimate Guide to Pricing Power

Posted by Anthony Iannarino, Oct 11, 2022
Pricing power refers to a company's ability to set and increase prices without significantly reducing demand for its product ...

Failing to Keep Up with the Rate of Change

Posted by Anthony Iannarino, Jun 29, 2022
One way to describe our current environment is AC/DC, an acronym for the Accelerating, Constant, Disruptive Change we have ...
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9 Sales Rules for Surviving the Red Ocean

Posted by Anthony Iannarino, Apr 18, 2022
No one wants to live in the Red Ocean, but if you believe the Blue Ocean is somehow better, look at the short time Netflix ...

Different Exactly Like Everyone Else

Posted by Anthony Iannarino, Apr 05, 2022
To create a preference to buy what you sell, you must create some kind of meaningful differentiation. But most salespeople ...

Why You Should Avoid Saying Anything Bad About Your Competitor

Posted by Anthony Iannarino, May 12, 2021
The Gist Talking about your competition is tricky and can be harmful to your sales results. Any attempt to trash your ...

My Prediction for Mike Tyson versus Roy Jones, Jr.

Posted by Anthony Iannarino, Nov 27, 2020
I rarely write about current affairs. I prefer to write about ideas that I believe will stand the test of time, work that ...
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Are You Fighting with the Wrong Weapons?

Posted by Anthony Iannarino, Oct 05, 2020
For a very long time, we used a small set of sales weapons to create and win new opportunities. Over time, we developed new ...

How to Differentiate Your Company’s Model

Posted by Anthony Iannarino, Sep 05, 2020
Beating out your competitor for a big deal requires creating more value for your client, especially when your price is ...

Avoid Talking About Your Competitor in a Meeting

Posted by Anthony Iannarino, Jun 09, 2020
You have to be careful when and how you talk about your competition in B2B sales. It never pays to speak poorly of your ...

9 Rules for Competing for New Business

Posted by Anthony Iannarino, Jun 03, 2020
Much of the time, those of us in B2B sales find ourselves competing with a rival for a client. Someone wins, and someone ...

Learning How to Swim in the Red Ocean

Posted by Anthony Iannarino, Feb 03, 2020
Be Uber. Be AirBNB. Be Facebook. Be a disruptive force and create a scenario and create a scenario where there is no ...

Gaining a Competitive Advantage In B2B Sales

Posted by Anthony Iannarino, Jan 29, 2020
In Eat Their Lunch: Winning Customers Away from Your Competition, I wrote about salespeople who struggle because they try to ...

What You Must Do To Win

Posted by Anthony Iannarino, Nov 30, 2019
Desire to Win: You aren’t going to win if you can live with a loss. You are not going to win if there isn’t something ...

How To Improve Your Results By Starting Strategic Sales Conversations

Posted by Anthony Iannarino, Oct 06, 2019
Over the past couple of weeks, I have had occasion to watch and listen to salespeople enter the conversation from the Left. ...
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