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Success is an outcome that you pay for in advance. Hustlers know that they have to pay the price in advance for what they want, and they never worry about the price. They know that the greater the outcome, the more they will have to pay to achieve it. The hustler pays the full price in advance. The non-hustler, on the other hand, believes they can have success without paying for it.

Hustlers often want financial success. But they don’t believe that they should only create more value once they are paid more money. In fact, they believe that by creating more value they will be worth more money, and they focus on creating that value. The non-hustler believes that they should only do more work once they are paid some greater amount of money.

The hustler pays in advance by showing up early, staying late, and working harder than anyone else. The hustler looks for ways to create more value in everything do, putting more effort, more energy, and more care into everything they do. The non-hustler does the minimum required and not one bit more.

The hustler can’t be outworked. The hustler knows that the harder they work, the larger the payment they are making towards their success. The hustler is paying the interest, the principal, and an additional payment. The non-hustler refuses to any more than anyone else, and by doing so isn’t making any payment towards a future results. The non-hustler is making an interest-only payment, never paying down the principal.

But hustlers don’t only apply this principle to financial success. They apply to every aspect of their life.

If a hustler’s goal is new customers, they work to build and nurture those relationships, aggressively creating value for their would-be clients. They know when they’ve paid enough they’ll have the client. The non-hustler believes that they should only create value for clients and prospects once they are being paid.

If a hustler’s goal is to strengthen their family relationships, the hustler does whatever it takes to invest their time and emotion now, knowing that this is their legacy. .

Only when you pay in full for what you want will you have it.

Post by Anthony Iannarino on August 16, 2014

Written and edited by human brains and human hands.

Anthony Iannarino
Anthony Iannarino is a writer, an international speaker, and an entrepreneur. He is the author of four books on the modern sales approach, one book on sales leadership, and his latest book called The Negativity Fast releases on 10.31.23. Anthony posts daily content here at TheSalesBlog.com.
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