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The hustler never sits around waiting for their lucky break. The hustler goes out and engages with the world, and in doing so, creates new opportunities. To the non-hustler, it looks like the hustler got lucky. But the hustler knows that luck won’t sit on your couch and watch television with you.

Luck loves a hustler. Luck follows the hustler around like it is their shadow.

The hustler is always engaged with their world. They’re involved in work projects, personal projects, community projects, charitable projects, and just about anything else they find interesting or useful. Because the hustler is out in the world, they make a lot of connections, and they bump into a lot of opportunities.

A hustler will say, “Yeah, it was lucky I said ‘yes’ to this one thing because I met so and so and we got to talking.”

The non-hustler doesn’t put themselves out into the world, at least not enough to make a difference. Because they aren’t involved enough, they never create an opening for luck to step in. The non-hustler would like to win the lottery, but they never buy a ticket.

But bumping into opportunities isn’t enough. The hustler acts on those opportunities. The hustler says “no” to a lot of small things so they can focus on bigger things. This doesn’t mean they say “no” to everything. The hustler says “yes” to things that look like opportunities. They say “yes” to projects where they will learn new things and meet new people. They say “yes” to business ideas where they can create value and capture some of that value. They say “yes” to growth opportunities, even when it makes them uncomfortable.

Every once in a while, luck decides the hustler is hustling enough and some initiative the hustler is involved in takes off.

The non-hustler doesn’t see many opportunities because they aren’t around to see them. When they do see opportunities, they don’t grab them. Luck doesn’t hate the non-hustler. She just can’t find him.

Post by Anthony Iannarino on September 27, 2014

Written and edited by human brains and human hands.

Anthony Iannarino

Anthony Iannarino is an American writer. He has published daily at thesalesblog.com for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.

Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. You can reach Anthony at thesalesblog.com or email Beth@b2bsalescoach.com.

Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at iannarino@gmail.com

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