Did you know that:
- Win rates hover around 17%, a shockingly low number.
- Quota attainment is only slightly better, around the mid-20s.
- 89% of salespeople report experiencing burnout.
The problem for salespeople today is a lack of value creation in the sales conversation. In an era where buyers often prefer a “salesperson-free” experience, it's crucial to create value in every interaction.
It's not your fault if you've never been taught how to create value in sales conversations. Many sales leaders and sales managers lack exposure to modern, effective sales strategies suitable for today's uncertain environment. Even though this isn’t your fault, you will need to solve the problem of creating value.
You know how you feel when your contacts treat you like a commodity. You know how it feels when your contact is not engaged in the conversation you are having. If you have had a client ghost you, it is because they didn’t find the conversation valuable enough to agree to another meeting.
The solution to this problem is value creation. One of the most effective ways to create value immediately and differentiate yourself, and to block any attempt to treat you as a commodity, is to use an executive briefing in your first meeting.
For the first time, we're offering a cohort program to help you develop an executive briefing for your clients. This program gives you the tools and strategies to build a value-creating experience.
The Power of the Executive Briefing
- You create immediate value in the first three minutes of your sales conversation.
- Your client recognizes you as an expert and authority.
- You initiate the “why change” conversation without probing for problems.
- Having created value in the first meeting, securing a second meeting becomes easier.
In this cohort, you'll learn:
- How to research and identify trends and forces impacting your clients. You will use this throughout your career, ensuring you create value in every meeting.
- Methods to address outdated beliefs or assumptions, integrating your insights into your executive briefing, and helping your contacts understand what changed and what they need to believe now.
- Strategies to build insights and organize your experience, guiding your clients toward better decisions. You don’t know what you know until you document it. You have more insights than you know, and you will identify them and use them to create value for your clients.
- Tactics to compel your contacts to embrace change and distinguish yourself from average sales reps, the ones who get ghosted and fail to get to a second meeting.
Comprehensive Structure of the Cohort Program
The program spans three months, focusing on:
- Bi-weekly live virtual training sessions to master the executive briefing approach.
- Off-week meetings with your cohort for feedback and sharing progress.
- Assessment of your executive briefing, with feedback and recommendations for refinement.
- A limited intake of 40 participants ensures an intensive, focused experience.
If you are not sure about this program, please let someone else take it.
If after three weeks you decide it isn’t for you, we will refund your payment.
Exclusive Bonuses for Early Participants
Action takers will receive:
- One year of access to Sales Accelerator.
- Monthly live virtual execution lab training for a year.
- Several executive briefing models to understand what effective insights entail.
- Research prompts for a deeper understanding of your client’s industry.
