A lot of people promise better results. If you work in sales, you promise better results. These are 8 of the lies about better results you can’t tell yourself, you can’t buy from others, and you can’t sell your clients.

  1. This is going to be easy. It isn’t. If it were easy to produce better results, you’d already be producing those results. This lie is designed to make you believe that you aren’t going to have to expend energy–emotional and physical–to produce better results.
  2. This is going to be fast. You know better results don’t come quickly. It takes time. You are going to have to work at things longer than you want to. It takes less time than you might think, but it isn’t going to be instant.
  3. This is going to be cheap. Better results aren’t cheap. They cost you time, energy, and money. Major results require major investments. If you don’t make those investments, you will not generate the results.
  4. This won’t require work on your part. You know the pitch. Get rich quick. Get fit and healthy in 8 minutes a day. These lies are designed to make you believe you can have the results without doing the work. Better results require that you first do the work. Success is something you have to pay for in advance.
  5. This is going to be problem free. There is a learning curve. You are going to make mistakes. Things are going to go wrong. You are going to hit roadblocks, obstacles, and dead ends. You are going to be frustrated. You will have problems. And you will find your way through.
  6. Anyone can do this and succeed. No they can’t. No they aren’t. If the results you want were easy to produce, everyone would be producing those results. Look around. This isn’t true, is it? Most people aren’t disciplined or dedicated enough to produce the better results you have set as your goals.
  7. You won’t have to change. All the results you want in your life are on the other side of change. You have to change your beliefs. You have to change your behaviors and actions. Only then to you get the better results.
  8. You will get everything right the first time. No you won’t. You are a work in progress. You are going to make mistakes. You are going to stumble. You are going to fail. And you will most definitely fall off the wagon from time to time. You will get it right the third time – or maybe the fourth. But even then, you will find room to improve.
Sales 2015
Post by Anthony Iannarino on June 10, 2015
Anthony Iannarino
Anthony Iannarino is a writer, an author of four books on the modern sales approach, an international speaker, and an entrepreneur. Anthony posts here daily.
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