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If You Are Not Going to Sell Price

The job of the salesperson is to create value for their client AND to capture some of the value that they create for their company. There are some iron laws about not selling price.

A Look Back on Sales from 2010 to 2021: The Lost Decade

The Return of the Charlatans At the turn of the Century, as the growth and adoption of the Internet and surrounding ...

Never Say Die!

It easy to fall into the trap of believing that there is nothing you can to do win a deal after you have presented your ...

The Choice

Your Dream Client Didn’t Hire a Sales Rep

Information Disparity 2-part video series

Effort Doesn’t Line Up Neatly With Results

Producing results in sales doesn’t always seem to line up very neatly with your effort. Some days you can bang out hundreds ...

Take Inventory of Your Actual Selling Time

You feel really busy while you are at work. It feels like you are always doing something productive with your time. It might ...

Your Professional Development Is Not Your Company’s Business

When you were young, your parents chose your teachers. It is more than likely that they sent you to a school that was chosen ...

Selling and the Human Terrain System

I just finished reading Sebastian Junger’s brilliant new book, War. Junger was embedded with a company of the 173rd Airborne ...
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A Thirteen-Week Personal Sales Development Plan

What Makes Selling Difficult

My post last week on not selling price elicited a number of comments on another LinkedIn group. Really, I don’t mind being ...

Welcome to My Nightmare (Clients)

We have spent time here talking about dream clients and how they differ from prospects. Dream clients are better than ...

The Truth at Any Price, Even the Price of Your Deal

My friend Howard Bloom is one of the brightest minds I know, and the world’s greatest science researcher and writer. If you ...
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How To Ensure You Create Value On a Sales Call

Prerequisite: Know the Buyer’s Stage in Their Buying Process By knowing what stage of the buying process that your dream ...

Influence Equals Credibility

You want to influence your dream client to choose you and your solution. You want to influence them in your direction so ...

Selling Price: How Not To (Part Three)

I am always interested in reading your feedback and your comments to my thoughts and my posts. I received a lot of comments, ...

All Your Best Dream Clients Are Taken

Your dream client spends money in your category. They usually spend a lot in your category. This is one of the reasons (but ...
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While You Were Sleeping: Thoughts on Competition and Complacency

While you were sleeping, your fiercest competitor stayed up late into the evening reading a book that is going to help them ...

Respect Your Competition

I am not suggesting that you don’t say anything bad about them. You have to. You have to differentiate yourself from them, ...

How To Provide Your Dream Client with References

Your dream client is going is going to ask you to provide proof that you can achieve the results that you promise when you ...

Your Are Not Treating the Presenting Problem

It is your job to discover your dream client’s dissatisfaction (at least if you want to win the deal it is), to discover the ...
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Are You Ready To Solve Your Sales Challenges?

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Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now is working, even in this challenging economy. Would you like some help?

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