Recently, I saw a report on how salespeople spend their time. I was surprised to discover how much time they devoted to email, largely internal communication. I have long been concerned about my own use of email, especially given the large volume of messages I get each week.
When you start a business relationship by sending your prospective client an email, you are providing them the easiest ...
As a leader, you are responsible for creating the future: every outcome belongs to you, so the buck can’t stop anywhere ...
There are a number of questions I ask salespeople during job interviews. To measure “fit,” i.e., how well they’re going to ...
I’ve just participated in a cross-training session where marketers learn how to make cold calls. It's designed to help them ...
A long time ago, your biggest source of stress might have been local predators, to whom you looked like a tasty snack. Your ...
The activity that we call sales is a series of conversations. The first conversation leads to the second, but only if the ...
This idea may be countercultural, but salespeople try to cheat nature at their peril—nature has been around since forever ...
Whenever two or more salespeople compete for a prospective client's business, only one of them can win the contest. We don't ...
When your dream client agrees to meet with you, they are giving you the gift of their time. Honor that gift by making good ...
We’ve been describing B2B products and services as “solutions” for decades, positioning them to eliminate a problem for our ...
"The lady doth protest too much, methinks." -Shakespeare, Hamlet For well over one hundred years, salespeople have started ...
Change follows a subtle but consistent pattern: Uncertainty → Certainty of Negative Consequences (Threshold) → Uncertainty → ...
One of the variables to success in sales is credibility, something enabled by your confidence. The less confident you are in ...
The Gist: The legacy approaches are inadequate for today's B2B sales environment. Most sales organizations missed the ...
The Gist: We are used to solving a certain set of our client's problems. As time has passed, our clients have developed ...
The Gist: We don't often take advantage of our experiences and our insights. Writing down your observations and experiences ...
The Gist: Some communication mediums are easier to use because they don't require the other party’s consent. Other mediums ...
“The essence of Western civilization is the Magna Carta, not the Magna Mac. The fact that non-Westerners may bite into the ...
The Gist: We tend to focus only on client problems addressed by our “solution.” Our clients also need help solving other ...
It’s easy to confuse the terms “strategy” and “tactics.” Simply put, a strategy is a plan to achieve a goal or an aim, while ...
