The Gist: The discovery process is where you create the most significant value for your prospective clients. Asking questions to identify pain points is outdated, especially when you already know what they are certain to be through your experience. Creating value is more ...
The Gist: We live in a day and age in which technology is eating the world. Technology has allowed us to make our work and ...
The Gist: Those who believe the cold call should be eliminated often have a set of complaints. These complaints are ...
The Gist: Decision-makers don’t always tell you the truth. Much of the time, they prefer to avoid conflicts. What you hear ...
The Gist: It’s never good to be told that you are going to have to call a company’s corporate office when selling to ...
The Gist: Some language choices are more effective than others. Arguing about your profitability when competing with a ...
The Gist: Time is your single, finite, non-renewable asset. Don’t let the fact that you are busy prevent you from making the ...
The Gist: Because you help your clients produce better results, you are certain to have more insights and a better ...
The Gist: In B2B sales, especially those that require complex decisions, consensus is necessary. Winning big deals means ...
The Gist There are different perspectives available to you as a salesperson, all of which provide some part of the “truth.” ...
The Gist: There is a lot of attention paid to the idea of Customer Experience. Even though we have the concept of the ...
The Gist: The “cold call” has been under attack since the advent of social media tools. Many mistakenly believe the medium ...
The Gist Talking about your competition is tricky and can be harmful to your sales results. Any attempt to trash your ...
The Gist: The outdated legacy approach to preparing for a meeting is inadequate for our current reality. Most preparation ...
The Gist: The long arc that makes up the evolution of sales moves from more transactional behaviors to strategies that allow ...
The Gist: We worry too much about our competition because we believe external factors are going to decide the contest. The ...
The Gist: Only calling on clients who are pre-qualified is no longer a good strategy. Expecting your client to be fully ...
The Gist: More and more, buyers tend to treat a B2B decision as if it were a B2C purchase. Information and insight have ...
The Gist: Salespeople are struggling to reach their goals, and sales cycles are getting longer. More deals are ending in a ...
The Gist: Your clients won’t always like the recommendations you make, especially when it means they have to change. Not ...
The Gist: Account Executives tend to move into an account management role, a challenge plaguing many sales organizations. ...
